Everywhere you look on social media, you see people growing their brands and becoming influencers. It was stated in a recent study that 84% of marketers said they planned on hiring at least one influencer for a campaign launch in 2017.
I’m sure it comes to no surprise to you that connecting with an influencer or even being an influencer would grow your business tremendously. Unfortunately, there are so many people that take the wrong roads to make the connections and end up growing as slow as molasses rolls (if you don’t know what molasses is, think a snail in a race).
The good news is, I’ve actually made some of the same mistakes, fixed them, and started seeming substantial growth in my business. Let’s chat about them shall we….
1. YOU DON’T PUT IN TIME
Picture this scenario: You are a big time influencer (over 100K followers on social media) and you receive a message from a start-up business/brand/influencer asking to give them a shout out on your account. Would you want to work with you?
What is the value here? You don’t go to work everyday just for Friday to come along and your boss says thank you for your time this week. You would be livid. The same thing goes for connecting with others. Remember, this is a business and you have to treat yourself and others as such.
Avoid this by: Putting in the time
I always recommend my clients start with a list of people they would like to connect with then follow them on social media. Stay active on their account by commenting, sharing, and liking their content.
PRO TIP: Be sure to follow them on your biggest platform to begin showing authority
Another good tip is to join their email list and respond to their newsletters. Let them know how much you love their content and get specific to spark a conversation. Your chances for collaboration will increase substantially.
2. YOUR INITIAL MESSAGE ISN’T APPEALING
Hey Girl! Hey Boo! What’s Up Honey! (gives side eye to these greetings)
I know some of these influencers share a lot of their lives with you and makes you feel as if they are your friend….but their not. What is happening is they are doing a really, really, really good job of marketing to you which makes you feel like you know them.
I have heard this one over and over again in some of my masterminds and groups with other influencers and entrepreneurs. It is a really big issue and an IMMEDIATE red flag and turn off from working with you even if you have a great product or service.
Avoid this by: ALWAYS stay professional
Unless someone has invited to into their home or you are mutual friends, your number goal is stay professional. You’re behavior in all situations is a representation of your brand and yourself.
Sending emails are always a good idea instead of direct message but instant communication is on arise. If you decide that will be your method of contact, still be sure to address the person by their name, tell them why you love them, and the reason for contacting them.
3. YOU'RE TOO LAZY
Another big no-no for collaborations is the automated message. If you are not familiar with what I’m speaking of then that means this doesn’t apply to you and that is awesome.
An automated message is when someone likes a post or follow someone on social media and immediately receive a message in their message about joining their team, promoting their products or services, or anything that is a boost to their business. Making connections should be authentic especially with current digital marketing.
People look for real connections not a computer generated response.
Avoid this by: Not using automated responses
Connect with your audience and anyone that you are trying to collaborate with through organic methods of communication.
4. YOUR NOT ORIGINAL
If you’ve been following me for awhile, you know my word is exceptional. I base all my actions in my life and business around trying to live an exceptional life. That means, anything that I do, I want to be different than the average person and I teach that same thought process to my clients.
Quite frequently, people will send messages discussing what they would like to collaborate on and how it would help them grow their business. Another red flag not to collaborate! Nothing about this message stands out.
Avoid this by: Being different and offer your service
Instead of sending a random email about what the influencer can do for you, talk about what you can do the influencer. Maybe your audience can use their products and you want to promote them for free or you want to write about their service in a upcoming blog post. This is a surefire way to not be average, stand out, and easily get a collaboration. Easy right?!
5. YOU ARE NOT CLEAR
When you are finally ready to connect and collaborate, it is important for you to know what you want from the influencer. A great way to not guarantee a collaboration is to reach out to someone and ask them to come up with some ideas for the collaboration.
Yes, it is super thoughtful that you want to connect with someone but, again, this is a business. You don’t want to waste the persons time especially if they are willing to collaborate with you.
Avoid is by: Being intentional
Do you want someone to do a joint webinar with you discuss tips on the perfect eyebrow? Maybe you want to reach their audience by allowing you to blog on their website? Let them know up front what you want which makes it easier for them to say yes.
Collaborations can not only grow your business but also grow your community of friends. There is nothing more important than connecting with other like-minded individuals.
Don’t let mindset traps or the limits that you put on yourself to grow your business. There’s nothing impossible. You just need to put your mind to it and make it happen.