5 REASONS NO ONE WANTS TO COLLABORATE WITH YOU - AND HOW TO AVOID THEM

Everywhere you look on social media, you see people growing their brands and becoming influencers. It was stated in a recent study that 84% of marketers said they planned on hiring at least one influencer for a campaign launch in 2017.

I’m sure it comes to no surprise to you that connecting with an influencer or even being an influencer would grow your business tremendously. Unfortunately, there are so many people that take the wrong roads to make the connections and end up growing as slow as molasses rolls (if you don’t know what molasses is, think a snail in a race). 

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The good news is, I’ve actually made some of the same mistakes, fixed them, and started seeming substantial growth in my business. Let’s chat about them shall we….

1. YOU DON’T PUT IN TIME

Picture this scenario: You are a big time influencer (over 100K followers on social media) and you receive a message from a start-up business/brand/influencer asking to give them a shout out on your account. Would you want to work with you? 

What is the value here? You don’t go to work everyday just for Friday to come along and your boss says thank you for your time this week. You would be livid. The same thing goes for connecting with others. Remember, this is a business and you have to treat yourself and others as such. 

Avoid this by: Putting in the time

I always recommend my clients start with a list of people they would like to connect with then follow them on social media. Stay active on their account by commenting, sharing, and liking their content. 

PRO TIP: Be sure to follow them on your biggest platform to begin showing authority

Another good tip is to join their email list and respond to their newsletters. Let them know how much you love their content and get specific to spark a conversation. Your chances for collaboration will increase substantially. 

2. YOUR INITIAL MESSAGE ISN’T APPEALING

Hey Girl! Hey Boo! What’s Up Honey! (gives side eye to these greetings)

I know some of these influencers share a lot of their lives with you and makes you feel as if they are your friend….but their not. What is happening is they are doing a really, really, really good job of marketing to you which makes you feel like you know them.

I have heard this one over and over again in some of my masterminds and groups with other influencers and entrepreneurs. It is a really big issue and an IMMEDIATE red flag and turn off from working with you even if you have a great product or service. 

Avoid this by: ALWAYS stay professional

Unless someone has invited to into their home or you are mutual friends, your number goal is stay professional. You’re behavior in all situations is a representation of your brand and yourself.

Sending emails are always a good idea instead of direct message but instant communication is on arise. If you decide that will be your method of contact, still be sure to address the person by their name, tell them why you love them, and the reason for contacting them.

3. YOU'RE TOO LAZY

Another big no-no for collaborations is the automated message. If you are not familiar with what I’m speaking of then that means this doesn’t apply to you and that is awesome. 

An automated message is when someone likes a post or follow someone on social media and immediately receive a message in their message about joining their team, promoting their products or services, or anything that is a boost to their business. Making connections should be authentic especially with current digital marketing. 

People look for real connections not a computer generated response. 

Avoid this by: Not using automated responses

Connect with your audience and anyone that you are trying to collaborate with through organic methods of communication. 

4. YOUR NOT ORIGINAL 

If you’ve been following me for awhile, you know my word is exceptional. I base all my actions in my life and business around trying to live an exceptional life. That means, anything that I do, I want to be different than the average person and I teach that same thought process to my clients. 

Quite frequently, people will send messages discussing what they would like to collaborate on and how it would help them grow their business. Another red flag not to collaborate! Nothing about this message stands out. 

Avoid this by: Being different and offer your service

Instead of sending a random email about what the influencer can do for you, talk about what you can do the influencer. Maybe your audience can use their products and you want to promote them for free or you want to write about their service in a upcoming blog post. This is a surefire way to not be average, stand out, and easily get a collaboration. Easy right?!

5. YOU ARE NOT CLEAR

When you are finally ready to connect and collaborate, it is important for you to know what you want from the influencer. A great way to not guarantee a collaboration is to reach out to someone and ask them to come up with some ideas for the collaboration.

Yes, it is super thoughtful that you want to connect with someone but, again, this is a business. You don’t want to waste the persons time especially if they are willing to collaborate with you. 

Avoid is by: Being intentional

Do you want someone to do a joint webinar with you discuss tips on the perfect eyebrow? Maybe you want to reach their audience by allowing you to blog on their website? Let them know up front what you want which makes it easier for them to say yes. 

Collaborations can not only grow your business but also grow your community of friends. There is nothing more important than connecting with other like-minded individuals.

Don’t let mindset traps or the limits that you put on yourself to grow your business. There’s nothing impossible. You just need to put your mind to it and make it happen. 


HAVE YOU TRIED TO COLLABORATE WITH SOMEONE BUT WAS UNSUCCESSFUL? IF SO, DID YOU GIVE UP OR DID YOU TRY AGAIN? DO YOU HAVE ADDITIONAL TIPS THAT I CAN ADD TO THE LIST?

LETS TALK IN THE COMMENTS BELOW!

8 Ways to Become a Social Media Influencer

Have you heard a great way to make some extra cash (or full-time cash) is by building your own brand? Well, that’s true. Influencer marketing is the on of the most effective ways for brands to get their products seen. 

Ready to make some extra cash by being an influencer? Start here now!

Ready to make some extra cash by being an influencer? Start here now!

Why is that? Because influencers like Kim Kardashian, Shayla, and all have built a tribe that trust their opinion. Think about, what’s the number one reason you will go purchase a product, stay at a hotel, or visit a restaurant without checking Yelp, Trip Advisor, or Google for reviews? 

Did you say if someone told you about it? Ding, ding! You would be right. Word of mouth is still the best method of marketing as you don't have to build that trust factor. 

Research says someone needs to see or hear about you at least 7 times before they decide to spend their money with you. Having word of mouth cuts that down to nearly nothing so that’s why influencers are so important. 

If this is a marketing that you’re trying to jump into (I highly recommend it) then you want to make sure you have a tribe behind you. Please don’t think you can start posting today on Youtube, Facebook, or Instagram and get sponsors with 10 followers. 

Data is going to be your best friend (yep, I know you thought you were through with data after school but nope! Turns out those classes were valuable!) !

So I’m sure you’re thinking…Amber get on with it, what do I need to do? Great question! Here are the steps you can use to build your following and break into the influencer market.

1. Pick Your Niche

This is the very same thing I tell any client that’s starting a business, find your niche. Being a influencer is a business because you are building your brand. Think about what you are an expert in? Is it fashion, home decor, picking the right car for your lifestyle?

Whatever it is, do that an stick with it. The key here is for you to be expert in this area. 

2. Know Your Audience

Now that you know what you want to talk about, think about who will this information be most valuable for? If you decide you want to talk about fashion, who will be most interested in the fashion you cover? Will you gear it towards stay at home moms, millennials, or high school students? It doesn’t matter the audience, just know that your brand won’t be for everyone and that is what you want. 

When someone thinks of “fashion on a budget” and that is your niche, you want to be the first name they think of not just someone that does fashion. Make sense?

3. Be Where They Are

Instagram is a great platform to join as it has over 500 million users but if your audience is mostly on Twitter, you won’t necessarily see the growth and engagement you want. Know where you audience is hanging out and go there. 

Expert Tip: Don’t try to be on all social media platforms at once. Start with 2-3 platforms and grow your following there before adding on extra mediums. 

4. Content Content Content

Now that you have your niche and your audience, what are you going to lead them to? Content is going to get your audience hooked and continuously coming back (think customer acquisition and retention). I can’t stress how important it is for your customers to continue to come back to your channel. 

Creativity is very important to catch your audience attention but value and consistency is most important. Think why would someone want to follow my account? What value will they receive?

5. Make a Plan

Create a content strategy. It is important to not post just to post because it is the thing you think you need to do. You need to create a strategy for at least 2 or 3 months. This planing makes it easier for you to keep up with your goals and makes content creations a no brainer.  

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6. Stay Consistent

I know it is easy to try something for weeks and still not see the results you thought you would see and give up but that is not the answer. When I first started on my entrepreneurship journey, I would post constantly only to yield small results.

It wasn’t until months into my journey that I started to get recognized and just about all my connections said they “seen me” posting on social media. 

7. Collaborate

After you’ve starting to build a following, start reaching out to others in your industry for collaborations. Locate 10-15 influencers that will compliment your brand to see if they would be interested in collaborating on a webinar, live event, or workshop.

Expert Tip: Get to know the influencer first before pitching them a collaboration idea. Join their email list and reply to their emails, leave comments on their blog or social media posts, or go to an event that they would be at to meet them in person.

If you can’t meet in person, after a few interactions, reach out to them to see if they would be interested in hopping on Skype to chat. 

Remember to always talk about how you can be of service to them and not immediately discussing what you want from them. Seriously, this information alone will take you a llllllllllllooooooonnnnnnnnggggggg way. 

8. Shamelessly Promote Yourself

Because how else do you think I’m going to find out about you. I absolutely love following influencers and I tend to purchase a lot of things that they suggest but I would never know about them if they didn’t promote themselves. 

Yes, yes, I know about your fear of getting out there and not wanting to show your face because your not sure of what people will think about you but here’s the thing….who cares?! Your goals don’t care about your feelings.

Your dreams won’t come true if you bury them. So listen when I say, your fear is costing you time and money. If you are anything like me, when it comes to my money, I don’t play. Stop playing around, procrastinating, and making excuses. You’re fear of starting won’t get you there any faster. 

Start implementing these steps to and you’ll start seeing results in your following and possibly get some cash along with way. Remember to always nurture your tribe. 


HAVE YOU THOUGHT ABOUT BECOMING AN INFLUENCER? IF SO, WHAT HELD YOU BACK? IF YOU ARE AN INFLUENCER, WHAT ELSE CAN I ADD TO THIS LIST?

CHAT WITH ME IN THE COMMENTS BELOW!


7 Reasons Why Your Business Isn't Growing

Yo! Yo! Yo! Have you don’t seen your business grow? 

Rhyming skills need a little work? Maybe just a tad.

I’m here today to talk about some of the reasons you haven’t seen your business grow. You know, like, if you haven’t made any money all month or your audience is slowly creeping in size, then this might be you. Disclaimer: I want you to know that I have been here too so if you fall into one (or all) of these categories it’s okay. The good thing is you’re trying to recognize how you can do better, and that’s the important part. 

Enough of my rambling, let’s get to it shall we?!

 

You’re not focused on the right things

  Squirrel! When starting a business, there are a million different things that catch your attention and shift your focus. You need to respond to emails, comments on social media, get a website, write blogs, create graphics, be more visible, and the list goes on.

Though all of these things are important, they aren’t all important at the same time. For you to run a successful business, you have to find your focus and stay there. What is it that you need to work on? Write out all the things that you need to do in your business and prioritize from there. Take the top 3 and focus your attention there.

You don’t do enough shameless promotion 

 I’m a so guilty of this when starting my business. OMG! I use to be “afraid” of what people would think if what I was offering wasn’t good. Or what if I did it the wrong way, people would laugh and judge me. I final got to the point that I didn’t care. When trying to grow your business, you can’t dwell on what other people will say (or what you think they will say). Fear is a very common root cause of your business not growing. 

Fear manifest itself in many different forms. Identify what’s holding you back from the next level in your business and ask yourself:

Will taking this step be detrimental to me or my family? If the answer is no, then get to it.

RELATED: 10 non-slimy ways to promote your business

You aren’t making enough connections

Have you ever heard the saying, “it takes a village to raise a child”? Well, if you haven’t, now you have. Hahaha! Either way, the message is the same for your business. You will grow your business a lot faster when you have connected with other like-minded individuals and businesses.

It’s beneficial to get in front of someone’s audience and have them promote you and your business. It’s the best way to market yourself because the trust factor is already there which puts you ahead of someone with the same service that is running a Facebook Ad.

Before trying to connect with someone, think about ways they would benefit from connecting with you too. It has to be a two-way street. Don’t just think people will support you for the simple fact that you need support.

Talk to them and build a rapport. Not only will you most likely find that supporting each other is helpful, but you will most likely create a business bestie. Natalie (one of my business besties) over at Strategist Cafe wrote a great article on qualities of a business bestie.

You’re not active on social media

Does this sound like you? Do you post something on social media then disappear? You are completely missing out on building engagement with your audience which is what will help grow your business. People connect with people, especially if you have a service-based business.

Hang around after you post about 10-15 minutes to be available to answer questions or respond to comments. If you’re working a 9-5, try posting around times you have the availability to respond so that you don’t miss those rapport building opportunities. 

RELATED: How to take your social media from lame to fame

You really think “solo” is the way to go

Going back to what I said earlier about networking with people, it's a great way to build your business. Being solo in your thinking and your actions is equally as wrong. One of my biggest mistakes when starting my business was thinking that I could do it all.

To truly grow a business successfully, you will have to delegate some of those tasks that are non-revenue generating activities. For example, responding to each inquiry that you receive in your inbox could be a non-revenue generating activity, as oppose to hosting a webinar or creating a course that will yield you hundred even thousands of dollars should have your focus.

Hiring a virtual assistant for $20 a week would be way more cost-effective so you can focus on higher priced items. 

You continue to think average

Yep! I said it because it had to be said. Your average way of thinking will get you in a whole lot of trouble. "Eso no es bueno" (the only few words I remember from taking Spanish in college, eek!). In other words, that’s not good. Picture it (in Sophia’s voice)...

You get a weekly email from one of your favorite people asking you to respond to one of their questions or you’re in a Facebook group that you adore and the host asks a question. The average person wouldn’t take the time to respond or think something like: “they would never respond to me”. While the exceptional person does exactly what was asked. 

I have won so many FREE (yes, that’s right FREE) business consultations and grew connections with some people I’ve always wanted to work with simply because I took the time to respond. Don’t allow the average-person mindset hold you back from growth.

You don’t know your target market

One of the most common mistakes people make when starting a business. If you are trying to talk to everyone in your business, you’ll wind up talking to no one. Stop thinking your business is for everyone because it’s not. 

Really understand who you’re talking to and target those people. Hang out where they hang out. For example, are they on Snapchat instead of Facebook? If so, you need to be killing it on Snapchat. Get the picture?

 

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You invest in the WRONG things

This goes back to the average way of thinking. I find it very often when talking to my clients that they just bought a purse on sale, 50% original pricing. What will that purse bring you in return? Yes you may be the hottest thing that walks in the door, but your business still will be a hot mess. 

Stop investing in those lattes at Starbucks and invest in yourself and your business. Once your business begins to grow then you’ll have the freedom to splurge on anything you want. Hands down a coach is the way to go when you need to grow your business.

If you feel that you can’t afford a one-on-one with a coach, try joining their group sessions or courses that they offer. That’s a much cheaper option but you'll still get you some results. Even if you don’t find someone in particular that you want to work with, there are options like: Udemy, Masterclass, Skillshare 


HAVE YOU SEEN YOUR BUSINESS STALL AND NOT GROW FROM ONE OF THESE REASONS? IF SO, DID YOU FIX IT OR HOW DO YOU PLAN TO FIX IT? (No judgement because some of these were me too :) )

WHAT I LEARNED FROM HOSTING AN INSTAGRAM LOOP GIVEAWAY

WHAT I LEARNED FROM HOSTING AN INSTAGRAM LOOP GIVEAWAY

Some how Instagram loops have received a bad name and so many people don’t want to participate and don’t even think about hosting an Instagram loop. I am not the type of person that will take someone word as the final answer so I decided to try it myself. I had no idea what I was doing but jumped in the head first and wanted to share with you what I have learned from hosting a loop. 

SHOULD YOU CREATE AN INSTAGRAM CONTENT PLAN TO GROW YOUR FOLLOWERS

SHOULD YOU CREATE AN INSTAGRAM CONTENT PLAN TO GROW YOUR FOLLOWERS

Over the next couple of weeks, I will be discussing with you about how to grow your Instagram and the necessary steps to keep your following growing at all times. Sounds good right?! 

So many people jump head first on social media, especially Instagram without taking the time to actually research and understand each step that is needed to make sure they are successful on the Instagram platform. 

HOW TO TAKE YOUR SOCIAL MEDIA FROM LAME TO FAME

HOW TO TAKE YOUR SOCIAL MEDIA FROM LAME TO FAME

Social media is a touch cookie to crumb but you have to master it to get that credibility you deserve. 

Some businesses get confused and think that it’s a simple as posting once on Twitter and again on Facebook and that’s the end of social media marketing.